At ASAD we create and carry out consultations and projects in cooperation and development education in which creativity and communication play a central role, because we believe these are key factors for the empowerment and active participation of the citizens.
Our work in the field is characterized by the use of community empowerment processes as the foundation of our activities so that the populations we work with can accomplish for themselves an authentic social development. To that end, we work alongside organizations within our partner countries to identify and promote projects focused on securing and defending human rights, always making sure to generate and strengthen the skills necessary for the proposals to be sustainable over time. Since our beginning, we have cooperated with organizations in Guatemala, Cabo Verde, Guinea Bissau, Cambodia, Brazil, and the Dominican Republic.
At ASAD we believe development education carried out in Spain is key to getting the population to be conscious of the reality and causes of local and global inequality. Development education is the seed that can generate a real change in mentality, because a society that’s informed and well-versed in issues of development and social change will be inclined to engage with social justice on a local as well as international level. Since 2012 we have worked on a wide variety of development education projects in Granada and Jaén, mainly through secondary schools that have allowed us to conduct awareness and mobilization activities aimed at the general population of both provinces. In all of our local initiatives, communication understood as a bidirectional right and creativity expressed through diverse forms of socially engaged art have a fundamental role, because through these tools we are able to deeply understand reality and equip ourselves with the most powerful abilities available for intervening in short, medium, and long term: the abilities to create and spread ideas.
Communication for Development: support and encourage the organization of civil society and citizen participation to gain access to the full exercise of the right to communication and other civil liberties.
Economic Justice: Contribute to just and sustainable economic development, especially for vulnerable groups.
Basic Social Services: Support the right to equitable access and enjoyment of basic social services.
Culture and Development: strengthen the development of the cultural sector as an important sphere of respect and expression of cultural diversity, community identity, and social cohesion.
Cross-Cutting Approach (How We Do It)
Right to Communication:
Access to unmanipulated information and the ability to use our own voices convert us into agents of social change and defenders of all of our rights.
Promoting innovation for a sustainable use of resources that would stop climate change is now a question of global survival.
The empowerment of local agents of development through training is essential for them to achieve independence and take charge of their own futures.
Access to resources and participation of women in society on equal terms as men is one of our main priorities for achieving a just society, as is the goal of highlighting the value of the care economy, which includes people who generate and produce physical and emotional well-being.
Can communication change people’s life? Communication Rights according to ASAD
In ASAD we make participatory short films, artivism in the streets, films, informative campaigns, exhibitions, comunitary multimedia centers… And especially academic training so that people and organizations can create by themselves as tools to exert social pressure and fight for the life they want. Knowing about communication and being able to use it serves for understanding our own reality and that of our environment, to meet and understand the causes of the inequality and their possible solutions, as well as to position and assume our individual and social responsibility towards the injustices between North and South. Do you want to learn/join this movement?
HOW DO WE WORK?
In the area of international cooperation, members of ASAD collaborate with trusted organizations that act as local counterparts in our partner countries, as well as with organizations that identify and formulate projects that are presented at various calls for local, regional, national, and international funding.
ASAD combines the funds from approved projects with the funds received from members and donors in order to execute the projects alongside the technical staff of those organizations, with whom we conduct monitoring of the activities and evaluations of the results.
In the same way, activities in development education are carried out by technical staff in collaboration with volunteers, in Spain as well as in the countries we work with, encouraging research and training for development, awareness, and social mobilization.
When it comes to social action, ASAD works with various local associations in Granada that represent some of the most disadvantaged groups of the city. The people who form part of ASAD carry out volunteer activities within these organizations, thereby strengthening local organizations and promoting civil participation and social action.
At ASAD we do cooperation and education for development and social change in the following geographical areas: